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Ben Gaytten

Experienced Copywriter and SEO Content Writer

Based in Gloucestershire 

Available for work

About Me

Hi, I'm Ben! I'm a Copywriter based in the Cotswolds. I adore living in the countryside and finding that work/life balance to enjoy it with my two kids.

Writing is my passion, always has been. So, Copywriting was a natural career choice! 

I've been writing web copy, SEO content, blog articles, product descriptions and pages (and much, much more) as a marketing professional, for a number of years now but I've been writing copy and content for employers within my roles for over a decade!

How I Work

I'm a big fan of KISS – the principle. I like to Keep It Simple... I want the audience I'm writing for to understand what I'm talking about. No big words pulled from a 1920's thesaurus, just plain English that anyone can grasp – that sells much better than the fancy stuff. 

I also love telling stories and helping people - SEO enriched, long form copy is my bag. (Helpful, engaging content is also Google's bag! Win, Win!) I'm a pretty creative person, easy to talk to, and completely focussed in the right environment (hint: writing!) 

My Ethos

I'm very much a "you get what you put in" kind of guy – I try to understand the work I'm doing and the business I'm doing it for, the why behind it, and the ins and outs as much as possible - I love a good research rabbit hole! I like working and engaging with passionate people (even if I do prefer to be working remotely most of the time) – get me excited about a subject and we're off! 

Personalisation is key – I try to be the best voice I can be for my client and love to add a bit of personality to my writing; "people buy from people."

Get in Touch

If I've sent you this portfolio, it's because I'd love to work with you!

If anything you've seen here piques your interest, please get in touch! Give me a call or an email – I'd be happy to hear from you.

Likewise for anyone that's found this portfolio via the magic of t'interweb, get in touch if you're interested in working with me!

Contact Me

My inbox is always open, you can contact me using the contact form below or email me at bengaytten@outlook.com

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My Articles

The ultimate guide to tuition funding for schools 2023 | MyTutor

We know that funding can be a complicated issue for schools. And when it comes to funding tutoring, a common piece of feedback we hear is that it's hard to understand what's available and how to use it. That's where we're here to help!

Through our work with 1300+ schools throughout the UK, and a lot of digging through government guidance, we’ve compiled an ultimate guide to how schools can fund personalised tutoring for the pupils who need it most.

Tutoring is a highly effective intervention t
The Recovery Lodge •

Support For Families Affected By Addiction

At The Recovery Lodge, we know that addiction doesn’t just affect the individual suffering with it. Addiction is a complex issue that can have a large impact on entire families, friends, coworkers, and more and supporting someone through the addiction recovery process comes with its own challenges.

Dealing with addiction within the family can be overwhelming and stressful, and we understand the importance of providing a caring and understanding environment for the family members of our addictio

Green Space Dark Skies and CORE Lighting | CORE Lighting

Recently, CORE Lighting partnered with Walk the Plank and Siemens UK on Green Space Dark Skies, commissioned as part of the UNBOXED: Creativity in the UK festival. We were tasked with adapting our existing lighting technology to create a new, environmentally friendly, low impact lighting solution, which we called Geolight. This new low impact lighting was designed to cause less light pollution and was used in Green Space Dark Skies events across the UK.

Geolights were used by thousands of peopl
Pulsin •

Ingredients In Vegan Foods Matter

Whatever diet you follow, whether you’re an omnivore, carnivore, vegetarian, pescetarian, vegan, follow a mediterranean diet, wholefood diet, or eat mostly plant-based foods, there’s usually many different types of food products to choose from.

Many food manufacturers and retailers have cottoned on to the fact that people are eating differently now compared to say 30 years ago and that there is a wider variety of diets to cater for. So, many of them offer products that fit into these different
We Love Purely •

10 ways to serve Plantain Chips that you never knew about!

10 ways to serve Plantain Chips that you never knew about!

At Purely, we’re passionate about Plantain Chips! We worked extremely hard to get the recipes for our flavoured Plantain Crisps just right so that they taste amazing, making them the perfect snack to enjoy on their own.

But did you know that they can also be enjoyed as part of some amazing dishes or a great tasting accompaniment to a meal.

While we’ve made them to be eaten on their own as a delicious snack, using Purely Plantain Chips
The Recovery Lodge •

Summer, Holidays, Festivals, And Addiction Relapse

How holidays, festivals, and summer can be a trigger for addiction relapse and how it can be avoided.

Summer vacations, the summer holidays when kids are off school, and festivals of all kinds can all be potential triggers for an addiction relapse for a number of reasons.

Before we delve into potential triggers for relapse, it is important to remember your personal triggers that you would have identified during your addiction recovery process and remain aware of them along with your personal c

Market Rocket increases revenue for Pulsin using PPC advertising

Pulsin is a nutritional food brand, achieving business success by producing award-winning protein powders and snack bars. Their product offering is varied and includes protein bars, keto bars, high-fibre brownie bars, a range of plant based protein powders, and more. Their main aim is to create healthy, nutritional products, using natural ingredients, that don’t compromise on taste, and their products can be found in most major supermarket chains, health stores, and online retailers. They also s
Pulsin •

Ten positive effects exercise, the outdoors, and healthy eating has on your brain

We all know that exercise, time spent outdoors, and healthy eating is good for you in general but they also have a very positive effect on your brain, helping improve not only your physical health but your mental health as well.

All three can help reduce symptoms for mental health conditions like depression and anxiety, improve your overall mood, and can even help lower the risk or help prevent the onset of health conditions like Alzheimer's and dementia.

There are some incredible ways exercis

SEO TERMINOLOGY - EEAT AND YMYL. HOW TO USE EEAT AND YMYL FOR SEO?

To improve the EEAT of your web pages, there’s no need to radically change your approach to content creation or rethink your SEO and content strategy.

Just follow these simple steps and both your SEO and your E-E-A-T should improve:

Create high-quality, helpful content that provides value to visitors

Google’s helpful content updates have reinforced their message that they want to prioritise original, high-value content written for people over content written for search engines, especially con